ZNF is a new database idea...

Hi Mike and Mark,

Mike is claiming that ZNF already existed, before Gary (bG). He offers the two links below, as evidence.

I logically disagree.

I say ZNF is one column of serial data, not column correlated. ZNF only co-relates data symbols by: (1) source name and (2) chronological sequence.

It is a time-based array. It has a very different ideological geometry. That’s what makes it so primitive and universal (it’s like the Universe is observing, contexting itself).

Below is what they say ZNF is (two links). I do not think they know what they are talking about. Please interpret their writings for me. Thanks. -g

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GLD Notes: “One column of serial-data that is not column correlated,” is the right and true definition of ZNF. If they start by saying “Spreadsheet Design” or “It’s not normalized” and have the data examples laid-out in a matrix form, then they do not have a clue. 

Serial-data is an ideological tectonic shift, to any database specialist, because it does not start with a matrix form. It will take us to explain it to them. ZNF starts with a line form, from a single point. That is a fairly primitive, ideological geometry.

From this line of serial-data, emerging from a single named-point, the correlated matrix is created, in steps and stages, via MapReduction. This is Big Data.

Keep in mind: Gary also created the idea of serial-data. You must first understand serial-data, spewing from a named point, before you can get ZNF. Flow.exe knows this.

Serial-data then leads to the ZNF logical linkage of it (0) to 1-2-3-# Normalized Form data. The only co-relation that serial-data has is a line of symbols, acquired in time, from a named source.

In short, ZNF logical allows us to bidirectionally link serial-data with matrix-data. NOsql can now live well with SQL: it can be logically related (automated).

Technical, that ZNF << to >> #NF is a very big thing to be able to do.  It is nice automation.

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From: Michael Deines

Sent: Thursday, May 09, 2013 8:55 PM

To: gld@boutonics.com

Subject: Re: HPS

Zero normal form has been defined already http://www.blueclaw-db.com/database_0th_normal_form.htm http://relationary.wordpress.com/tag/zero-normal-form/#znf

JAD and JADA recurring forms

Hi Mark,  Good question. Let me try to clarify.

.. JAD is a single event. One judgment and action.

.. JADA is Judge and Do Array.

Each JAD is an event. It is a conscious, quantum event, that collapses the wave; affecting the world.

JADA is a vector, a set of JADs, linked together in serial, over time. They have more affect, via intentional alignment.

JADA is a process. JAD is a step in the process.

Each persons world is assemble by their JADA arrays. You remember what you have done and if it worked. You selected to be something. That selections affects you.

You have one conscious JADA and many subconscious JADA streams; operating simultaneously. In fact, each bouton decides to fire or not, based on the flow of Plancks. Boutons decide for their life.

This means each bouton processes its own JADA stream, remembering via lamination. The bouton channel grows bigger with use. It dies without use.

Old dogs can be taught new tricks. This is called neuronal plasticity.

My R&D job is done. You must figure out how to communicate and teach this, so it is productively used.  Good luck. -g

JAD/JADA is a fundamental idea. It is a universal like E=MC². It can always be used.

Judge is a heurism. Do is an algorithm. JAD links the heurism with the algorithm. JADA links JAD-events into affective (future back) and effective (past forward) vectors of being.

The Universe JADAs. The Milky Way JADAs. A country JADAs. A state JADAs. Boston JADAs. My family JADAs. BIT, Inc JADAs. We the people JADA, in harmony or not.

Plus individually...

The whole mind JADAs. One part of the mind JADAs. A column of neurons JADAs. A single neuron JADAs. A single bouton JADAs. A Planck bit, that drop of energy JADAs. Note: a Planck bit is measures as a vector, joules per second.

Plus ideologically...

Each idea JADAs and each ideal JADAs.

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All things and non-things jostle and JADA together, for their and our LIFE. Einstein showed that the rules of the Universe are the same everywhere. Each of those rules, in each theory, follow the JADA formation.

Theory is a synonym for JADA: (1) smallest bit, (2) biggest thing, and the recursive (3)context/(4)content process in between. JADA is the context/content process in between. It starts small and connects up, defining a theory.

Judge the context and then Do the content, over and over again. This is the recursive JADA form of formation.

BIT Mathematics

Essay link click here

The purpose of this essay is to bring out the unique role of Mathematics in providing a base to the diverse sciences which conform to its rigid structure. Of these the physical and economic sciences are so intimately linked with mathematics, that they have become almost a part of its structure under the generic title of Applied Mathematics. But with the progress of time, more and more branches of Science are getting quantified and coming under its ambit. And once a branch of science gets articulated into a mathematical structure, the process goes beyond mere classification and arrangement, and becomes eligible as a candidate for enjoying its predictive powers! Indeed it is this single property of Mathematics which gives it the capacity to predict the nature of evolution in time of the said branch of science. This has been well verified in the domain of physical sciences, but now even biological sciences are slowly feeling its strength, and the list is expanding.

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“Perhaps the biggest asset of (pure) Mathematics is its capacity to predict an outcome by virtue of its closely knit logic. For, once a branch of science gets articulated into a mathematical structure, the process goes beyond mere classification and arrangement, all the way to the fruits of its predictive powers ! Indeed it is this single property of Mathematics which gives it the capacity to predict the nature of evolution in time of the said branch of science. And since this power stems from its logical structure, the issue centres around the very process of mathematical thinking which in turn presupposes the existence of order as the very basis of mathematical logic. In this respect it has been argued that the boundary between order and disorder is the realm of reason, the playfield of creativity! As to the precise relation of Mathematics with creativity, however, a formal consensus seems to be lacking.” -bottom of page 2.

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“He could resolve this vexing problem only after postulating that the vacuum (the state of lowest energy) is already full of negative energy states, so that a positive energy electron cannot directly make a transition to a negative energy state–thanks to the Pauli Exclusive Principle characteristic of spin-one-half particles. It is only when a ‘hole’ is created in this sea of negative energy states by one of these negative energy particles acquiring enough positive energy (given from outside) to jump out of the vacuum, that a transition to a negative energy state by another positive energy particle becomes possible.” -bottom of page 6.

gld: Dirac’s ‘negative energy state’ of the vacuum sound surprising close to my ‘Opportunity.’  Where there is something, a new thing is less likely.

Natural Laws travel instantaneously throughout all of space-time. This is proven by Einstein's equations. The Natural Laws exist constantly everywhere, always. This is really a truism, an ideological tautology, a postulate of Relativity.

Therefore, one material energy change here, affects all space-time points, instantaneously. Therefore the opportunity to become evolves, all where's and in each time, mutually recursively. This function, that opportunity to be, is energetic. This is the energy found experimentally in the quantum anomalies. I call it Opportunity. Dirac calls it the ‘varying negative energy state’ found in the vacuum. The ancients called it the Logos of God. These are three synonyms for the same physical thing. -g

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“All that was needed was that the parameter of energy be replaced by the parameter of probability density.” Another synonym for Opportunity.

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Quantum Field Theory: Its mathematical language being that of the harmonic oscillator (HO) , QFT may be regarded as a collection of harmonic oscillators which must be systematically classified and put to different jobs. Now for a single HO, the total energy is half kinetic and half potential, so it is convenient to define its basic variables as 50 -50 ad mixtures of momentum (p) and coordinate (x) variables whose basic commutator [x, p] has the value ih¯ by virtue of their Poisson bracket structure (see Dirac above).

gld: harmonic oscillators are male/female forms that copulate, creating material being. They do so to live more, for less. Think of them as standing waves. This is the formative Opportunity for becoming more. It is what awareness seeks and acts upon. It’s an artful, not entropic, process. This creative force is named artropy.

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It is fair to ask, “What is the mathematical structure that supports BIT (Bouton Ideation Theory).” The answer is twofold. First boutons ideate physically. This means all of the proven physical, particle mathematics apply to BIT.

Second, and this is the BIT mathematical innovation, the past-forward math of QFT must be complimented with a simultaneous future-back mathematical structure of OFT – Opportunity Field Theory. BIT sits between these two.

More on this future-back mathematics latter. -g

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FPA -- Feint and Point to Attract

With Cognitive Science, that insight into how boutons ideate, we can now update the art of persuasive communications.  We can make persuasion more scientific.  Any persuasive objective can now become more energy efficient, by pre-design.  

FPA is a powerful leadership idea that is not to be abused.  Some ideas and insights require a higher-level of integrity.  This is one.

The FPA method starts with the behavior of boutons.  Boutons (those pre-synaptic bumps that grow connecting neurons based on repetitive idea patterning) individually have a will.  They want to live and have learned how.  This skill is taught by DNA.  Boutons individually make go/no-go decisions (to release electro-chemical energy, or not) partially based their internal free will to live.  They want to channel and be immersed in consistent sensation-energy streams.  They cluster and decide together, to live more.

Boutons move.  They laminate towards consist sensation energy streams.

OK.  So what?  What can I, as a persuasive communicator, do with this bouton behavior insight?

The gist of this method is to Feint, Point, and then Attract (FPA).  It is often better to be indirect.  People that blurt out their Dikw (data-information-knowledge-wisdom) are less persuasive than those whom plan how to affect; in the three-staged set named FPA.

We all need the integrity of statesmen and women.  But, we can also be political in our communicative approach.  These two traits are not mutually exclusive.  In fact, they complement each other.  FPA links these two into a true and more powerful method of persuasion.

How does FPA work?

Attraction is the goal.  We want people to enjoy following our lead.  Studied indicate that a systematic FDA approach will work better (see research below).  Why is this?  Why do bouton clusters respond better to indirection?

If your idea (the message) is directly and overtly presented to a set-of-boutons (as a direct, outside-in presentation) the existing bouton-set would fight the new idea.  Why?  The new idea would change sensation energy flows.  This change would create new boutons and kill other, existing boutons. 

Those existing boutons that sense this personal risk to their existence would fight the direct confrontation.  The new idea, since it is new, would not have the bouton structures to win this battle.  The new idea would thereby go in one ear and out the other.  It is hard to teach old dogs new tricks.

A better approach, a more efficient persuasive communications method, is the three steps FPA: Feint and Point to Attract.  Let’s examine how these three can be linked in one communique.  On the next communication plan try the following three steps:

Feint (to distract).  Point (to assert).  Then offer a third option, which is more affective.  This sets three idea levels, on which people can connect.  FPA creates a general content (the feint), then presents a point, waiting for the opening to attract. 

1. What is the feint?  It is a move to distract.  A good feint disturbs the hemostasis.  It disrupts the bouton clusters.  Divide and conquer.  The feint also sets the context. 

For example, with the Padame software we wanted to direct mail Webmasters.  This is a group that you do not want to spam.  So, how do we direct mail webmaster@domain.com an email without setting off the “you’re spamming me mentality?”

Email subject is “Resolving the semantic vs. data web argument.” The first paragraph stated:

Dear Webmaster,

We have not met and I apologist for sending this email.  If you do not respond, then you’ll never hear from me again.  Etc...

“Resolving the semantic vs. data web argument,” that message is the contextual feint.  It is true, yes.  I am being honest with an important question.  However, it is not the real subject of my outbound email.  I have another objective in mind that they will come to using their own cognition.

2. What is the point?  It is a specific call to action.  A good point asks an honest, upfront behavioral question.  It appears to be the intentional objective of the email, but is not.  80% of the boutons will always say no to the point.  This is why outbound emailing has such a low ROI.  Their point is too overt.

I have looked at your Website and feel you might want to join our group.  You are not doing that much with data, at the site, but we feel your various audiences have data needs.  As a group, we are trying to share data-web processing experiences, in an analytic sense, to gain better insight. 

We think that you could make a contribution. 

Point is the apparent purpose of the communication.  It is stated directly and is overt.  There is no feint to the point.  There is also little bouton attraction, when you are in tell and/or direct-ask mode, with those over which you have no power.  The point is a thrust, an aggressive mental move.  Points pierce; they do not finesse.

3. What is the attraction?  Once you have feinted and pointed, now attract.  Here is my attraction.

Thank you very much.  If interested, return my email.

Gary Deines

Data Web Pages

gld@padame.com

Did you see it?  Do you see the subtle “call to action” in this salutation?

What would you do if you got this “spammed” email?  Obviously, you would not take-up the point.  You would not join our group: few would.  Nor would you respond to the honest feint and start to think about merging the semantic/data webs.

What would you do?  Post your comment and we’ll see the crowd answer.  Would you read the entire email?  Would you be interested?  Would you report this email as a spam?  What would you do?  

That action is my attraction.

FPA, in sum

FPA is a recursive model for behavior modification, for people over which you have no control.  This alignment makes it more persuasive.  It works because it speaks directly to bouton clusters, subconsciously.  The subconscious communications is why it is a powerful technique.  FPA should only be used for the good of Ourkind.  The FPA technique is so powerful; there is no reason to be deceptive.

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The Research:  Here are some other ideas on persuasion.  They all have bouton correlates and can be explained using bouton willful quadations.  FPA is a primary outbound email method.  These other methods are used, as needed.

• The Single Most Effective Method for Influencing People Fast - Works like magic: a little-known influence technique that out-guns the usual suspects.

• The One (Really Easy) Persuasion Technique Everyone Should Know - It's supported by 42 studies on 22,000 people and it's the easiest, most practical persuasion technique available.

• 3 Universal Goals to Influence People - Effective influence and persuasion isn't just about patter, body language or other techniques, it's also about understanding people's motivations.

• The Persuasive Power of Swearing - Show your passion and people have one more emotional reason to come around to your point of view.

• Loudest Voice = Majority Opinion - Even if only one member of a group repeats their opinion, it is more likely to be seen by others as representative of the whole group.

• Don't Take No For An Answer - You ask someone for a favour and they say no. Where do you go from there?

• The Influence of Fleeting Attraction - Friendship is a fantastic lever for persuasion and influence, a lever we happily push on every day.

• Caffeine Makes Us Easier to Persuade - Of all the effects caffeine has on our minds—enhanced attention, vigilance and cognition—perhaps least known is its tendency to make us more susceptible to persuasion.

• Persuasion: The Right-Ear Advantage - If you want someone to comply with a random request for a cigarette, you should speak into their right ear.

• Balanced Arguments Are More Persuasive - The instinct to paper over weaknesses in our argument is wrong—so long as we counter criticism.

• The Battle Between Thoughts and Emotions in Persuasion - Nowadays people tend to use 'I think' and 'I feel' interchangeably. Does it make any difference whether what you say is couched in 'thinking' or 'feeling' terms?

• Our Secret Attitude Changes - When you change your attitude about something, do you know why?

• Are Fast Talkers More Persuasive? - Beware the fast-talker, the person with the gift of the gab—the friendly salesman, the oily politician—running through the 'facts' faster than you can keep up.

• Persuasion: The Sleeper Effect - Any time we receive a persuasive message before we find out who the source is, the sleeper effect can come into play.

• Communicating Persuasively: Email or Face-to-Face? - Face-to-face communication is usually most persuasive but it's not always possible to meet in person. How, then, do people react to persuasion attempts over email?

• The Influence of Positive Framing - Do people really pay more attention to frightening messages? Actually emphasising the positive can be more persuasive than pointing out the negative.

• The Illusion of Truth - Repetition is used everywhere to persuade: advertising, politics and the media.

• 9 Propaganda Techniques in Michael Moore’s Fahrenheit 9/11 - Back in the Summer of 2004 Michael Moore brought out 'Fahrenheit 9/11', his personal view of how terrorist attacks in the US were used to pursue illegal wars.

• Persuasion: The Third-Person Effect - Attractive woman holding a bottle of beer? Hah! How stupid do they think we are?

• 20 Simple Steps to the Perfect Persuasive Message - Perfection is hard to achieve in any walk of life and persuasion is no different.

• Why Stories Sell: Transportation Leads to Persuasion - Stories which transport people are more likely to be persuasive.

• How To Encourage People To Change Their Own Minds - Let people talk themselves around to your point of view.

• When Does Reverse Psychology Work? - Reverse psychology works best with people who are contrary or resistant.

Nomen Est Numen

To name is to know.

To name systemically is to go and grow.  The person (or team) that can see the ideal idealization, in any specific business domain, will win.

Why is this?   The ideal gets more for less.  This idealization starts with a plan, in words, that all people can see.  Money will follow a good team, with the winning plan.

OSHM means Ononym/Synonym/Hypernym/Meronym.

OSHM is a 4-way thought tool, developed based on how boutons ideate (a Quantum mechanical process).  It is a more scientific creative thinking methodology.  It is also a better way to communicate precisely.

If you want to get more for less, individually and in groups, then learn how to OSHM think and communicate in 4-ways. 

That’s the point.

What if ...

What if you did not marry Bob?  What if you liked and paid attention in school?  What if your parents had lots of money?  What if you did not drink or now started to drink to become more social?  What if the car had new tires on this icy patch?  What if you stayed at that job or left for another and took those stock options? What if the human heart was not susceptible to long term stress?  What if your company did not go bankrupt?  Etc.

A life is made in these answers.

OK.  How many what-ifs are there in a typical life?  Let’s say we calculate one what-if per minute in 70 years of decision making, using a waking life of 16 hours per day.  If so, then there are about 25 million what-ifs to answer in every life.

These what-if decisions make up a life.  How well have you done?  Can you do better?  Enter Cognitive Science.  It is the science of what-if decision making.

What we have learned in Cognitive Science is that boutons ideate, on their own, for their life.  Boutons seeks-out and grow towards mental sensation energy streams.  That turning-towards opportunity for life is the one form of life.  This process is control by Quantum mechanical principles.  That means boutons ideate in a quad.

Ideologically, that quad forms a cross between two dichotomies: time and quality.  Consciousness sits in between these two, resolving your what-ifs. All people Judge and Do (JAD).

To improve your life, understand bouton ideation, and start making better decisions.

JAD.  Learn to be a 4-way thinker.  Get on with it.  This is easy, when you know how.

Pizzazz Realized

Pizzazz Realized

Most Websites do not cut it today.  They are not focused.  They have no pizzazz.  Therefore, they get lost in the Internet sauce.  The eyeballs that do come, will go, without transacting profitable commerce.

How can we say this so categorically?  The data is quite specific.  For example, the top ten websites account for over 1% of all Website traffic (see note below). In addition, the expert-calculated value of most domain names is worth less than the $8.95 spent to register that name.

So, how do you solve this problem.  How do you (1) register a domain name and (2) develop its web-presence so that the ideological property (that domain name) becomes worthy?

In one word: create pizzazz, create a productive buzz, around your domain name.  This can be done systematically.  It must be honest and authentic.  Good intent is very important.

Take for example www.padame.com.  Padame is a new word, a verb like google, which we (Michael and I) are developing into a media property.

Padame means Page Data Me.  It starts as a mean-nothing phrase like Kodac.  It is a completely open ideological-space for us to name, develop, and own.  Mike and I created the word and are now adding it to the lexicon of the English speaking world.  That is the goal.  This is how we serve.

What is Padame?  Padame is a word that describes a new type of Website. It is a site that links pages, with useful data reports, designed for me (page data me).  In short, Padame links the Semantic Web with the Data Web.  It does this for me; the Website consumer.

That is, a padamized (to coin an adverb) site first thinks about the data facts and paged insights, which are desired by the targeted audiences. Then it delivers those elements into a good looking and extremely functional Website.  It is just that simple.

Padame does not think about the me's whom develop the Website.  This is not an ego manifestation process.  Just the opposite.  The sole purpose of a 'padamized' site is to serve.  Serving has proven to sells more.

This takes more work.  People must get outside of themselves: their mindset. Start by letting go to grow. Start by thinking about the page and data needs of a targeted audience.  It is not easy.  However, it is what all Website visitors now desire.  Therefore, just do it.

Page Data Me, padame, to serve my Website viewing needs.  -g

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http://www.alexa.com/topsites/countries/US .. 500 top visited USA sites.

Listed by Unique Visits with page impressions in brackets: Results exclude Google, who are #1 in the world and by their own reckoning #2 in the USA (surpassed by Facebook in 2010)

1 - facebook.com 590,000,000 (760,000,000,000)
2 - youtube.com 490,000,000 (92,000,000,000)
3 - yahoo.com 400,000,000 (70,000,000,000)
4 - live.com 330,000,000 (37,000,000,000)
5 - wikipedia.org 260,000,000 (6,400,000,000)
6 - msn.com 250,000,000 (13,000,000,000)
7 - baidu.com 230,000,000 (110,000,000,000)
8 - blogspot.com 210,000,000 (4,800,000,000)
9 - microsoft.com 190,000,000 (3,300,000,000)
0 - qq.com 190,000,000 (53,000,000,000)

As of 2012: World population = 7.1 trillion people.  630 million websites. 2.4 trillion Internet users.  People view web 13 hours per week.  Two page viewed per minute, on average.  These are imprecise and changing numbers.